Born to Die fue lanzado el 27 de enero de 2012 en Irlanda,29 el 30 de enero de 2012 en el Reino Unido y el 31 de enero en el resto del mundo.
En el Reino Unido el álbum debutó en el número uno, vendiendo 117.000 copias en su primera semana.
En Estados Unidos, Born to Die vendió 77 000 copias en su semana de lanzamiento, debutando en la segunda posición del Billboard 200.
Born to Die recibió críticas generalmente favorables por parte de los críticos profesionales, según Metacritic. Para promocionar el álbum, Del Rey se presentó en Saturday Night Live el 14 de enero de 2012, en general recibiendo críticas mixtas por su presentación.
Durante 2012, Born to Die vendió 3.400.000 copias a nivel mundial, con las cuales se convirtió en el quinto álbum más vendido durante aquel año.
La mano izquierda de Lana tiene tatuadas una “M”, en referencia a su abuela Madeleine, y la palabra “paradise”. Su mano derecha está tatuada con la frase “trust no one.”
También tiene tatuada la frase “die young” en el dedo anular derecho.
Why, who me, why
Feet don’t fail me now
Take me to the finish line
Ohh my heart it breaks every step that I take
But I’m hoping at the gates,
They’ll tell me that you’re mine
Walking through the city streets
Is it by mistake or design
I feel so alone on the friday night
Can you make it feel like home,
if I tell you you’re mine
Is like i told you honey
Don’t make me sad, don’t make me cry
Sometimes love is not enough and the road gets tough
I don’t know why
Keep making me laugh,
Lets go get high
The road is long, we carry on
Try to have fun in the meantime
Come and take a walk on the wild side
Let me kiss you hard in the pouring rain
You like your girls insane, so
Choose your last words
This is the last time
‘Cause you and I
We were born to die
Lost but now I am found
I can see but once I was blind
I was so confused as a little child
Trying to take what I could get
Scared that I couldn’t find
All the answers honey
Don’t make me sad, don’t make me cry
Sometimes love is not enough and the road gets tough
I don’t know why
Keep making me laugh,
Lets go get high
The road is long, we carry on
Try to have fun in the meantime
Come and take a walk on the wild side
Let me kiss you hard in the pouring rain
You like your girls insane
Choose your last words,
This is the last time
Cause you and I
We were born to die x3
Come and take a walk on the wild side
Let me kiss you hard in the pouring rain
You like your girls insane
Don’t make me sad, don’t make me cry
Sometimes love is not enough and the road gets tough
I don’t know why
Keep making me laugh,
Lets go get high
The road is long, we carry on
Try to have fun in the meantime
Come and take a walk on the wild side
Let me kiss you hard in the pouring rain
You like your girls insane
Choose your last words,
This is the last time
Cause you and I
We were born to die x2
Read more: Lana Del Rey – Born 2 Die